Mastering fashion marketing / Tim Jackson and David Shaw.

By:

Jackson, Tim, 1963-

Contributor(s):

Shaw, David, 1947 December 17-

Material type: Text

TextSeries: Palgrave master seriesPublication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.Description: xviii, 376 p. : ill., plans ; 24 cmISBN:

9781403919021
140391902X

Subject(s):

Fashion merchandising

DDC classification:

687.0688 22

LOC classification:

HD9940.A2 J33 2009

Online resources:

Contents:

The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	BUFT Library	BUFT Library	687.0688 J121m 2009 (Browse shelf(Opens below))	C-1	Checked out	07/15/2024	2022-0111

Total holds: 0

Includes bibliographical references (p. 351-353) and index.

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BGMEA University of Fashion and Technology University Library

Mastering fashion marketing / Tim Jackson and David Shaw.

BGMEA University of Fashion and Technology
University Library