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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. )ISBN: - 0072536861 (alk. paper)
- 0071214690 (international : alk. paper)
- 658.8342 21
- HF5415.33.U6 H38 2004
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Barcode | |
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BUFT Library BA | BUFT Library BA | Non-fiction | 658.8342 H3921c 2004 (Browse shelf(Opens below)) | C-1 | Available | 2006-0065 |
Total holds: 0
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| 658.83 M249m 2019 Marketing Research: an applied orientation Revised Edition / | 658.83 M249m 2019 Marketing Research: an applied orientation Revised Edition / | 658.83 M249m 2019 Marketing Research: an applied orientation Revised Edition / | 658.8342 H3921c 2004 Consumer behavior : building marketing strategy / | 658.84 O5892i 2008 International Marketing: strategy and theory / | 658.84 O5892i 2008 International Marketing: strategy and theory / | 658.84 O5892i 2008 International Marketing: strategy and theory / |
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
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