Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. )ISBN:- 0072536861 (alk. paper)
- 0071214690 (international : alk. paper)
- 658.8342 21
- HF5415.33.U6 H38 2004
Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
Books | BUFT Library BA | BUFT Library BA | Non-fiction | 658.8342 H3921c 2004 (Browse shelf(Opens below)) | C-1 | Available | 2006-0065 |
Total holds: 0
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658.8/7 R7951m 2013 Marketing channels : a management view / | 658.802 F484m 2006 Marketing communications : engagements, strategies and practice / | 658.802 F484m 2006 Marketing communications : engagements, strategies and practice / | 658.8342 H3921c 2004 Consumer behavior : building marketing strategy / | 687 B115f 2019 Fashion marketing management / |
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
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