Creating powerful brands : in consumer, service and industrial markets /. Leslie de Chernatony and Malcolm McDonald.

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TextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003.Edition: 3rd edDescription: xvii, 467 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	BUFT Library	BUFT Library	658.8/27 (Browse shelf(Opens below))	C-1	Available	2009-0103
Books	BUFT Library	BUFT Library	658.8/27 (Browse shelf(Opens below))	C-2	Available	2009-0104

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Includes bibliographical references and index.

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