Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
- 0072409479 (alk. paper)
- 0071121102 (international : alk. paper)
- 658.8 21
- HF5415.13 .M369 2002
Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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BUFT Library | BUFT Library | 658.8 (Browse shelf(Opens below)) | C-1 | Available | 2005-0112 |
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A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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