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Brand leadership / David A. Aaker, Erich Joachimsthaler.
Material type:
TextPublication details: New York : Free Press, 2000.Description: xii, 351 p. : ill. ; 25 cmISBN: - 0684839245
- 658.8/27 21
- HD69.B7 A215 2000
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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BUFT Library | BUFT Library | 658.8'27 A11199b 2000 (Browse shelf(Opens below)) | C-1 | Available | 2014-0243 |
Total holds: 0
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| 658.8'101 C55999s 1997 Sales force management / | 658.8'12 W7461s 1994 Stop selling, start partnering : the new thinking about finding and keeping customers / | 658.8'12 W7461s 1994 Stop selling, start partnering : the new thinking about finding and keeping customers / | 658.8'27 A11199b 2000 Brand leadership / | 658.8'27 K2928s 2020 Strategic brand management : building, measuring, and managing brand equity / | 658.8'27 K2928s 2020 Strategic brand management : building, measuring, and managing brand equity / | 658.8'27 K2928s 2020 Strategic brand management : building, measuring, and managing brand equity / |
Includes bibliographical references (p. 331-335) and index.
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