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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
Material type:
TextPublication details: Boston : Pearson, c2020.Edition: 5th edDescription: 642 p. : col. ill. ; 29 cmISBN: - 9789353946135
- 658.8/27 23
- HD69.B7 K45 2013
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BUFT Library BA | BUFT Library BA | 658.8'27 K2928s 2020 (Browse shelf(Opens below)) | C-1 | Available | 2024-0051 | |||
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BUFT Library BA | BUFT Library BA | 658.8'27 K2928s 2020 (Browse shelf(Opens below)) | C-2 | Available | 2024-0052 | |||
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BUFT Library BA | BUFT Library BA | 658.8'27 K2928s 2020 (Browse shelf(Opens below)) | C-3 | Available | 2024-0053 | |||
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Books
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BUFT Library BA | BUFT Library BA | 658.8'27 K2928s 2020 (Browse shelf(Opens below)) | C-4 | Available | 2024-0054 |
Total holds: 0
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| 519.4 G354a 2004 Applied numerical analysis / | 519.4 G354a 2004 Applied numerical analysis / | 658.8'27 K2928s 2020 Strategic brand management : building, measuring, and managing brand equity / | 658.8'27 K2928s 2020 Strategic brand management : building, measuring, and managing brand equity / | 658.8'27 K2928s 2020 Strategic brand management : building, measuring, and managing brand equity / | 658.8'27 K2928s 2020 Strategic brand management : building, measuring, and managing brand equity / | 658.049 H644i 2023 International business: competing in the global marketplace |
Includes bibliographical references and index.
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