Market-led strategic change : transforming the process of going to market / Nigel Piercy.

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Material type: Text

TextSeries: Marketing series (London, England). Professional developmentPublication details: Oxford : Butterworth-Heinemann, 1997 (1998 printing)Edition: 2nd edDescription: xiv, 665 p. : ill 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	BUFT Library	BUFT Library	658.8 P61m 1997 (Browse shelf(Opens below))	C-1	Available	2009-0287

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Previous	658.8 O822c 1992 Competitive marketing : a strategic approach /	658.8 P425a 2003 Applications in basic marketing :	658.8 P425a 2003 Applications in basic marketing :	658.8 P61m 1997 Market-led strategic change : transforming the process of going to market /	658.8 R347m 1997 Marketing management for the hospitality industry : a strategic approach /	658.8 S1863b 2003 Buzz : harness the power of influence and create demand /	658.8 S1863b 2003 Buzz : harness the power of influence and create demand /	Next

Includes bibliographical references and index

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