Marketing communications : an integrated approach / P.R. Smith.
Material type:
TextPublication details: London : Kogan Page, 1998, c1993.Edition: 2nd edDescription: xvi, 602 p. ; 24 cmISBN: - 0749426993
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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BUFT Library | BUFT Library | 658.8 S6421m 1993 (Browse shelf(Opens below)) | C-1 | Available | 2009-0285 |
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| 658.8 S1863b 2003 Buzz : harness the power of influence and create demand / | 658.8 S6421e 1996 Entrepreneur magazine guide to integrated marketing / | 658.8 S6421e 1996 Entrepreneur magazine guide to integrated marketing / | 658.8 S6421m 1993 Marketing communications : an integrated approach / | 658.8 T841o 1996 One stop marketing / | 658.8 W7991s 2018 Services marketing : | 658.8 W7991s 2018 Services marketing : |
Previous ed.: 1993.
BBA
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