Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

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TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	BUFT Library	BUFT Library	658.8/34 (Browse shelf(Opens below))	C-1	Available	2011-0132

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Includes bibliographical references (p. 733-782) and index.

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