Basic marketing / E. Jerome McCarthy and Willam D. Perreault

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Material type: Text

TextPublication details: Boston : Irwin , C 1993Edition: 11th edDescription: xxii, 792p. : 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	BUFT Library	BUFT Library	658.8 M4788b 1993 (Browse shelf(Opens below))	C-1	Available	2009-0255

Total holds: 0

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Previous	658.8 M3451 1997 Marketing /	658.8 M3451 2003 The marketing book /	658.8 M3451 2003 The marketing book /	658.8 M4788b 1993 Basic marketing /	658.8 M553m 1996 Marketing /	658.8 M834e 1993 Elements of marketing /	658.8 O822c 1992 Competitive marketing : a strategic approach /	Next

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