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Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.
Material type:
TextPublication details: New York, N.Y. ; Chichester : Wiley, c1997.Description: xix, 530 p. : 24 cmISBN: - 0471310123
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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BUFT Library | BUFT Library | 658.8 R347m 1997 (Browse shelf(Opens below)) | C-1 | Available | 2002-0030 |
Total holds: 0
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| 658.8 P425a 2003 Applications in basic marketing : | 658.8 P425a 2003 Applications in basic marketing : | 658.8 P61m 1997 Market-led strategic change : transforming the process of going to market / | 658.8 R347m 1997 Marketing management for the hospitality industry : a strategic approach / | 658.8 S1863b 2003 Buzz : harness the power of influence and create demand / | 658.8 S1863b 2003 Buzz : harness the power of influence and create demand / | 658.8 S6421e 1996 Entrepreneur magazine guide to integrated marketing / |
Includes bibliographical references.
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