Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.
Material type:
TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill. ; 28 cmISBN: - 0750659386 (pbk.) :
- 658.802 22
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
BUFT Library | BUFT Library | 658.802 (Browse shelf(Opens below)) | C-1 | Available | 2011-0030 |
Browsing BUFT Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 W7991s 2018 Services marketing : | 658.8 Z48s 1996 Services marketing / | 658.800917 2 K561m 1988 Marketing in developing countries / | 658.802 Strategic marketing management : planning, implementation and control / | 658.802 C5483e 1995 Ethical decision making in marketing / | 658.802 F484m 2006 Marketing communications : engagements, strategies and practice / | 658.802 F484m 2006 Marketing communications : engagements, strategies and practice / |
Previous ed.: 1997.
Formerly CIP. Uk
Includes bibliographical references and index.
There are no comments on this title.