Marketing / Eric N. Berkowitz ... [et al.].
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago, Ill. : Irwin, c1997.Edition: 5th edDescription: xxxii, 736 p. : col. ill. ; 29 cmISBN:- 0256189684
- 658.8 20
- HF5415 .M29474 1997
Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
Books | BUFT Library General Stacks | BUFT Library General Stacks | Non-fiction | 658.8 (Browse shelf(Opens below)) | C-1 | Available | 2001-0376 |
Total holds: 0
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658.7 C549s 2016 Supply chain management : | 658.72 S9595 1997 Supplier management handbook / | 658.8 The Oxford textbook of marketing / | 658.8 Marketing / | 658.8/342 Consumer behavior / | 658.8/7 Retail marketing / | 658.8/7 Retailing management / |
Includes bibliographical references (p. 674-695) and indexes.
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