Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
Material type: TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN:- 025613412X
- 659.1 20
- HF5821 .B62 1994
Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
Books | BUFT Library General Stacks | BUFT Library General Stacks | Non-fiction | 659.1 (Browse shelf(Opens below)) | C-1 | Available | 2001-0276 |
Total holds: 0
Browsing BUFT Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.84 C3579i 2011 International marketing / | 658.84 C3579i 2011 International marketing / | 658.84 S357e 2017 Electronic commerce / | 659.1 Contemporary advertising / | 659.1/57 P376v 2012 Visual merchandising and display / | 659.1/57 P376v 2012 Visual merchandising and display / | 659.1 A6811c 2017 Contemporary advertising and integrated marketing communications / |
Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
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