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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee

By: Contributor(s): Material type: TextTextPublisher: Uttar Pradesh : Pearson Education India, 2018Edition: 8th edDescription: xxii, 817 p. : 28 cmISBN:
  • 9789332587687
  • 9781944659011 (pbk.)
  • 9781944659004 (hardcover)
Subject(s): Additional physical formats: Online version:: Services marketingDDC classification:
  • 658.8 23
LOC classification:
  • HF5415.13 .L5883 2016
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books BUFT Library General Stacks BUFT Library General Stacks Non-fiction 658.8 W7991s 2018 (Browse shelf(Opens below)) C-1 Available 2019-0126
Books Books BUFT Library General Stacks BUFT Library General Stacks Non-fiction 658.8 W7991s 2018 (Browse shelf(Opens below)) C-2 Available 2019-0127
Books Books BUFT Library General Stacks BUFT Library General Stacks Non-fiction 658.8 W7991s 2018 (Browse shelf(Opens below)) C-3 Available 2019-0128
Total holds: 0
Browsing BUFT Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8 K9664m 2010 Merchandising : theory, principles, and practice / 658.8 K9664m 2010 Merchandising : theory, principles, and practice / 658.8 W7991s 2018 Services marketing : 658.8 W7991s 2018 Services marketing : 658.8 W7991s 2018 Services marketing : 658.802 C5483e 1995 Ethical decision making in marketing / 658.81 S856s 2017 Sales and distribution management :

Includes index.

BBA, MBA

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