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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2017]Edition: Fifteenth editionDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
  • 9781259548154 (alk. paper)
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5821 .B62 2017
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books BUFT Library General Stacks BUFT Library General Stacks Non-fiction 659.1 A6811c 2017 (Browse shelf(Opens below)) C-1 Available 2019-0328
Total holds: 0

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