Rayport, Jeffrey F. <br/><br/>
E-commerce / 
 Ecommerce 
Jeffrey F. Rayport, Bernard J. Jaworski. 
 - Boston :  McGraw-Hill/Irwin MarketspaceU,  c2001. 
 - xxxv, 420 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072465212 (alk. paper) 
<br/><br/><label>LCCN: </label>00108389  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Internet advertising.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .R39 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8/4