Tungate, Mark, 1967-

Fashion brands : branding style from Armani to Zara / Mark Tungate. - 2nd ed. - London : Kogan Page, 2008. - xv, 264 p., [16] p. of plates : col. ill. ; 25 cm.

Formerly CIP.

Includes bibliographical references (p. [253]-254) and index.



9780749453053 (cased) : £18.99 0749453052 (cased) : £18.99

2008011174

GBA868367 bnb


Fashion merchandising.
Branding (Marketing)
Advertising--Fashion.

HD9940.A2 / T86 2008

746.920688