Tungate, Mark, 1967- Fashion brands : branding style from Armani to Zara / Mark Tungate. - 2nd ed. - London : Kogan Page, 2008. - xv, 264 p., [16] p. of plates : col. ill. ; 25 cm. Formerly CIP. Includes bibliographical references (p. [253]-254) and index. ISBN: 9780749453053 (cased) : £18.99 0749453052 (cased) : £18.99 LCCN: 2008011174 Nat. Bib. No.: GBA868367 bnb Subjects--Topical Terms: Fashion merchandising.Branding (Marketing)Advertising--Fashion. LC Class. No.: HD9940.A2 / T86 2008 Dewey Class. No.: 746.920688