TY  - BOOK
AU  - Tungate,Mark
TI  - Fashion brands: branding style from Armani to Zara 
SN  - 9780749453053 (cased) :
AV  - HD9940.A2 T86 2008
U1  - 746.920688 22
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Fashion merchandising
KW  - Branding (Marketing)
KW  - Advertising
KW  - Fashion
N1  - Formerly CIP; Includes bibliographical references (p. [253]-254) and index; FD
ER  -