TY  - BOOK
AU  - Zeegen,Lawrence
ED  - Crush (Firm)
TI  - The fundamentals of illustration: how to generate ideas, interpret briefs and promote oneself, practicality, philosophy and professionalism are explored in both the digital and analogue world of illustration 
SN  - 9782940439935
PY  - 2005///
CY  - Lausanne, Switzerland
PB  - AVA
KW  - Commercial art
KW  - Illustrators
KW  - Vocational guidance
KW  - Art publicitaire
KW  - Illustrateurs
KW  - Orientation professionnelle
KW  - ART
KW  - Graphic Arts
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references; Introduction: Contents; How to get the most from this book; Foreword by George Hardie; Introduction. Communicating ideas: The blank sheet of paper; Why ideas?; The briefing; Investigation of the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Longevity. The medium is the message: The power of the pencil; Material world; Art school ethos; Illustration as a discipline; A demanding life; Mixing media; The digital divide; The new wave of illustrators. From outcome to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Graphic design studio collaboration; Self-initiated illustration. Making it happen: Marketing the product and the art of self-promotion; Portfolios; The website; Avenues for self-promotion; Illustration agency representation; Presentation techniques. Production: Essential kit; Studio set-up; Resources and reference; Production tips; Legal tips. Conclusion: Contacts; Bibliography; Acknowledgements; CSE, FD
ER  -