Piercy, Nigel. <br/><br/>
Market-led strategic change :  transforming the process of going to market / 
Nigel Piercy. 
 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  1997 
 - xiv, 665 p. :  ill  24 cm. ; 
 - Marketing series (London, England).  Professional development .
<br/><br/>Includes bibliographical references and index 
<br/><br/>
<br/><br/><label>ISBN: </label>0750632852 0750632852  m 
<br/><br/><label>LCCN: </label>lc 98135256  
<br/><br/><label>Nat. Bib. No.: </label>b9844652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.