TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-led strategic change: transforming the process of going to market 
SN  - 0750632852
PY  - 1997///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; BBA
ER  -