Doyle, P.  1943- <br/><br/>
Marketing management and strategy / 
Peter Doyle. 
 - 2nd ed. 
 - London :  Prentice Hall Europe,  1998. 
 - xvii, 465 p  24 cm 
<br/><br/> Previous ed.: 1994. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132622394 0132622394  m 
<br/><br/><label>Nat. Bib. No.: </label>b9778065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.