Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gray Armstrong. 
 - 11thed. 
 - New Delhi :  Prentice -hall of India ,  C 2006 
 - xix, 704p. :  24cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8