Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gray Armstrong 
 - 12th ed. 
 - New Delhi :  Pearson ,  C 2008. 
 - xxxii,655p.  28cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131715475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8