Richardson, John E.  <br/><br/>
Marketing 97/98 / 
John E. Richardson,  
 - Guilford :  Dushkin,  C 1997. 
 - 244p. :  28cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>0697373169 
<br/><br/><label>Subjects--Topical Terms: </label>