Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler. 
 - 13thed. 
 - New Delhi :  Pearson Education,  C 2009. 
 - xlvii, 842p. :  27cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management