Perreault, William D. <br/><br/>
Applications in basic marketing : 
William D. Perreault and E. Jerome McCarthy 
 - Boston :  McGraw-Hill,  C 2003. 
 - ix, 214p. :  25cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>0072557982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing