Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller. 
 - 12th ed. 
 - New Delhi :  Prentice- Hall of India,   C 2006. 
 - xxiv, 874p.:  23cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management