Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter and Jerry C. Olson. 
 - 7th ed. 
 - New Delhi :  Tata McGraw-Hill,  C 2005 
 - xiv, 579p. :  21cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0070601585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing