Schmitt, Bernd. <br/><br/>
Marketing aesthetics :  the strategic management of brands, identity, and image / 
Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. 
 - New York :  Free Press,  c1997. 
 - xv, 345 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 321-330) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0684826550 
<br/><br/><label>LCCN: </label>97009426  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HD59.2  / .S357 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8/27