TY  - BOOK
AU  - Schmitt,Bernd
AU  - Simonson,Alex
TI  - Marketing aesthetics: the strategic management of brands, identity, and image 
SN  - 0684826550
AV  - HD59.2 .S357 1997
U1  - 658.8/27 21
PY  - 1997///
CY  - New York
PB  - Free Press
KW  - Corporate image
KW  - Brand name products
N1  - Includes bibliographical references (p. 321-330) and index; BBA
ER  -