Smith, P. R.  1957- <br/><br/>
Marketing communications :  an integrated approach / 
P.R. Smith. 
 - 2nd ed. 
 - London :  Kogan Page,  1998, c1993. 
 - xvi, 602  p. ;  24 cm. ; 
<br/><br/> Previous ed.: 1993. 
<br/><br/>
<br/><br/><label>ISBN: </label>0749426993 
<br/><br/><label>Nat. Bib. No.: </label>GB99-15701 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>0749426993  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.