Mercer, David <br/><br/>
Marketing / 
David Mercer. 
 - 2nd ed. 
 - Oxford [England] ;  Cambridge, Mass. :  Blackwell Business,  1996. 
 - xvi, 560 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0631196382 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>95015359  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management. <br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M395 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8