TY  - BOOK
AU  - Mercer,David
TI  - Marketing
SN  - 0631196382 (pbk. : alk. paper)
AV  - HF5415.13 .M395 1996
U1  - 658.8 20
PY  - 1996///
CY  - Oxford [England], Cambridge, Mass.
PB  - Blackwell Business
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; BBA
ER  -