Proctor, Tony. <br/><br/>
Essentials of marketing research / 
Tony Proctor. 
 - London :  Pitman,  1997. 
 - viii, 360p. :  ill  25 cm. ;  pbk 
<br/><br/>Includes index 
<br/><br/>
<br/><br/><label>ISBN: </label>0273625314 0273625314  m 
<br/><br/><label>Nat. Bib. No.: </label>b9736764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83