TY  - BOOK
AU  - Proctor,Tony
TI  - Essentials of marketing research
SN  - 0273625314
U1  - 658.83 21
PY  - 1997///
CY  - London
PB  - Pitman
KW  - Marketing research
KW  - Case studies
N1  - Includes index; BBA
ER  -