Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan and Naval K. Bhargava 
 - 7th ed.  
 - New Delhi :  Pearson,  C 2011 
 - xxiv, 670p. :  24 cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131730911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management