O'Shaughnessy, John. <br/><br/>
Competitive marketing :  a strategic approach / 
John O'Shaughnessy. 
 - 2nd ed. 
 - London :  Routledge,  1992. 
 - 474p. :  Ill  22cm. ;  pbk 
<br/><br/>
<br/><br/><label>ISBN: </label>0415084296 0415084296  m 
<br/><br/><label>Nat. Bib. No.: </label>b92W9698 
<br/><br/><label>Dewey Class. No.: </label>658.8