The marketing book / 
edited by Michael J. Baker. 
 - 5th ed. 
 - Oxford :  Butterworth-Heinemann,  2003. 
 - xxxviii, 834 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0750655364 (pbk.) :  £29.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-W2058 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>0750655364  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8