TY  - BOOK
AU  - Baker,Michael J.
TI  - The marketing book
SN  - 0750655364 (pbk.) :
U1  - 658.8 21
PY  - 2003///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Previous ed.: 1999; Includes bibliographical references and index; BBA
ER  -