TY  - BOOK
AU  - Salzman,Marian L.
AU  - Matathia,Ira
AU  - O'Reilly,Ann
TI  - Buzz: harness the power of influence and create demand 
SN  - 0471273457 (alk. paper)
AV  - HF5823 .S19 2003
U1  - 658.8 21
PY  - 2003///
CY  - Hoboken, N.J.
PB  - J. Wiley
KW  - Advertising
KW  - Marketing
KW  - Demand (Economic theory)
N1  - Includes bibliographical references and index; BBA
ER  -