Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora and John L. Graham 
 - 10th ed. 
 - New Delhi :  Tata McGraw-Hill Publishing Company ,  C 1999 
 - xxiii, 721p. :  28 cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>0070435588 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing