McCarthy, E. Jerome  <br/><br/>
Basic marketing / 
E. Jerome McCarthy and Willam D. Perreault 
 - 11th ed. 
 - Boston :  Irwin ,  C 1993 
 - xxii, 792p. :  25 cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>025610509X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8