TY  - BOOK
AU  - McCarthy, E. Jerome 
AU  -  Perreault, Wiliam D.
TI  - Basic marketing
SN  - 025610509X
U1  - 658.8 
PY  - 1993///
CY  - Boston
PB  - Irwin
KW  - Marketing
N1  - BBA
ER  -