International retail marketing : a case study approach / edited by Margaret Bruce, Christopher M. Moore, and Grete Birtwistle. - Amsterdam ; London : Elsevier Butterworth-Heinemann, 2004. - xxvii, 250 p. : ill. ; 25 cm.

Includes bibliographical references and index.



0750657480 9780750657488

2004040364

GBA3X5030 bnb

008385757 Uk


Retail trade--Case studies.
International trade--Case studies.
Export marketing--Case studies.

HF5429 / .I5484 2004

658.8/4