Baker, Michael J.,  1935- <br/><br/>
The Marketing book / 
edited by Michael J. Baker. 
 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  1994. 
 - xlii, 740 p. :  25 cm. ; 
 - The Marketing series .
<br/><br/>Includes bibliographical references 
<br/><br/>
<br/><br/><label>ISBN: </label>0750620226 0750620226  m 
<br/><br/><label>Nat. Bib. No.: </label>b94A0726 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8