Lancaster, Geoff <br/><br/>
Marketing fundamentals 2001-2002 / 
Geoff Lancaster, Frank Withey and Ruth Ashford 
 - Boston :  Butterworth-Heinemann ,  C 2001 
 - x, 374p. :  30cm. ; 
<br/><br/><label>ISBN: </label>0750653051 
<br/><br/><label>Subjects--Topical Terms: </label>