Bovee, Courtland L. <br/><br/>
Adverting excellence / 
Courtland L. Bovee, John V. Thill, George P. Dovel and Marian Burk Wood 
 - New York :  Mc Graw-Hill,   C 1995. 
 - xxxvi,647p. :  28cm. ; 
<br/><br/><label>ISBN: </label>007006847x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising excellence