TY  - BOOK
AU  - Bovee, Courtland L.
AU  - Thill, John v.
AU  - Dovel, George P.
AU  - Wood, Marian Burk
TI  - Adverting excellence
SN  - 007006847x
PY  - 1995///
CY  - New York
PB  - Mc Graw-Hill, 
KW  - Advertising excellence
ER  -